Gaurav Tyagi

Assistant Professor

 

Gaurav Tyagi has an overall work experience of 7 years in Market Research and Academics. He has worked as Senior Analyst and Consultant in Indian and European MNCs handling various B2C and B2B Market Research projects for Indian, European, South Asian and American Companies. In Academics, he started his stint at prestigious IIM Bangalore as Academic Intern in the Marketing Area, where he did a significant research and consulting work with professors. Along with assisting professors in their research, publication and teaching work, Gaurav also taught tutorials Market Research, Business Statistics to MBA students at IIM Bangalore. While continuing his Internship at IIMB, he also worked as visiting faculty at ICFAI and Welingkar Bangalore.

 

Qualifications

 

• B.Tech (Mechanical & Automation) from Maharaja Agrasen Institute of Technology (IP University), Delhi.

• MBA (Marketing), IILM, Gurgaon.

• Academic Internship (Two Years) in Marketing, Indian Institute of Management Bangalore.

 

Publications

 

• Published a paper “Relationship between Customer Satisfaction and Price: A Research on Retailers in Bangalore City” in the International Journal of Business and General Management, Volume 3, Issue 1, Jan 2014, ISSN 2319-2267.

• Published a Case on “Saffola Arise” with Dr. Srinivas Prakhya, Associate Professor and Area Chair (Marketing), IIM Bangalore in IIMB Management Review, March 2010.