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Dr. Smitha Girija

Professor of Marketing

 

Ms. Smitha has around 10 years of industry, research and teaching experience. Her research interests include Retail Management, Consumer Behavior, CRM and Marketing Research. She has presented research papers in various international and national conferences. She has also completed her PhD in Retail Management and submitted the thesis to AcharyaNagarjuna University, Andhra Pradesh.

 

Qualifications

  • Ph.D. - AcharyaNagarjuna University, Andhra Pradesh

  • MBA - University of Kerela

 

Some related works

 

  • Presented a paper titled An Exploratory Study of Risk Factors for Pathological Video Gaming among Adolescents at the International Conference by IILM Lucknow on Jan 9th - 10th, 2014

 

  • Working paper (No. 13/03) titled Risk factors for pathological Internet Gaming among Adolescents ( A research note ) working papper series of Bradford University School of Management 

 

  • Presented a paper titled RFID Adoption in CRM Strategies of Indian Retail Sector: An Analysis at the International conference by New Horizon Leadership Institute, Bangalore during 23-24 Dec 2010

 

  • A Paper titled ‘Inclusive Growth and State Intervention: Empowerment of Consumers Against Flawed Services’ has been selected for presentation during International Seminar being conducted at Jaganath Institute of Management Studies, Rohini, New Delhi on 12 Feb 12

 

  • Retail Invasion In India: Its Impact On Kirana Stores - ANU Journal of Commerce & Management, Vol. 1(1): 2009

 

  • Consumer Protection Act: Empowerment Of Consumers Against Defective Goods And Services’, Article 60, (Vol.1) Kalasilingam University, Srivilliputhur, Chennai, 2010

 

  • Presented a paper “360 degree Performance Appraisal – A reality check” at the national seminar on Dynamics of HR tools for Competitive Advantage organized by Andhra University , Visakhapatnam, 2009.

 

  • Published a book titled Impact of Organised Retailing on Unorganised Retailing In India", ISBN978-3-659-36475- Lambert Academic Publishers.

 

  • Factors Influencing the buying behaviour of organised Retail customers in Visakhapatnam: Indian Journal of Marketing, Vol.42, No 12, pp23-33.

© 2014. IILM Institute for Higher Education

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