Sujit Sengupta

Professor of Marketing

 

Prof Sujit Sengupta is a post graduate in engineering from IIT, Bombay and a diploma in management studies, with over 35 years experience in industry and 12 years in full and part time teaching. Starting career as Management Trainee with M/s Philips India Ltd and serving for two decades he became the Marketing Manager of the Consumer Electronics Division. His last assignment of 10 years was with M/s Usha International Ltd. as Senior General Manager.

 

Presently, MrSujit Sengupta is Professor of Marketing & Sales. He has conducted corporate coaching in marketing & sales areas as a faculty representing CII & PHDCC and in a large number of companies.

 

Qualifications

• IIT- Bombay, M.Tech.(Electronics)

• BITS- Pilani, B.E (Telecommunications)

• YMCA Institute of Management Studies- PGDM

 

Some related works

 

• Gaining Market Shares In Slow Growth Markets: A Case Study On Sewing Machines (2008)

 

• The Dilemma of a Sales Manager (2008)

 

• Managing Service Promises - A case study on Blue dart-DHL courier service (2009)

 

• Gucci- Fashioning India - A case study on the re-emergence of Brand Gucci in India (2010)

 

• Customer is always right (2010)

 

• Corporate Social Responsibility & Ethics- Small steps, big changes

 

• Brand China (2012)

 

• A Lesson in Management- Baltic Cruise (2013)